How can you help children and their parents to get the chronic skin disease neurodermatitis under control? The hero campaign for LEO PHARMA enables parents and children with neurodermatitis to cope with everyday life and liberates them from their victim role. With the motto: “You too can be a superhero” we offer encouragement to help them cope better with neurodermatitis.
Neurodermatitis commonly occurs in childhood. We make the sufferers (children from the age of 3) the central focus of the campaign and depict them as neurodermatitis super heroes. On the landing page “Neurodermitis im Griff“(Neurodermitis under control) we provide more hero tips on nutrition, relaxation and a fun approach to everyday care. In this way we motivate parents and children to cope with everyday life with neurodermatitis and provide information on treatment options.
The campaign, which was broadcast on the social media platforms instagram and facebook, was accompanied by print materials such as postcards for dermatologists’ waiting rooms to attract attention to the campaign.
