SANTEN
Dry Eye campaign
A fresh look for CATIONORM eye drops. With an eye-catcher as the key visual, Santen puts a face to the intelligent solution of artificial tears with its impressive, unique NOVASORB® 3-layer tear technology.
Between 5% and 30% of the adult population suffer from dry eye or what is known as ‘office eye syndrome’. More and more people are wearing contact lenses, use smartphones, work in front of a computer screen or spend long periods in air-conditioned rooms – all of which makes the problem worse.
CATIONORM is positioned as ‘best brand’ in the fiercely competitive OTC artificial tears market. With localisation for the German market, we run the EMEA campaign across all the media, in compliance with all the market-specific and legal requirements. From clinical information materials for the physician, newsletters in specialist portals, advertisements in the ophthalmic press through to patient information brochures and give-aways for ophthalmologists’ practices.
About Santen:
Santen Pharmaceutical is one of the world’s leading pharmaceutical companies specialising in ophthalmology. Santen is dedicated to improving eye health and vision for patients. In the EMEA countries Santen is a leader in the treatment of glaucoma and dry eye with prescription drugs as well as several OTC products.